Social | WSI eBusiness | Digital Marketing Solutions

6 Top Twitter Applications

January 17, 2012 By Peter Leave a Comment

There are so many Twitter applications available it can be extremely difficult to know where to begin, and what to select. I continue to try out new applications at the rate of at least one a week. Some barely last longer than it takes to set them up, because they are clearly not for me. That is not to say there is anything inherently wrong with them, they just don’t improve on what I am already using. Others tend to stay around on my desktop or in my browser for the duration of an evaluation period, whilst I try to give them a good test. [Read more...]

Filed Under: Social Tagged With: BottleNose, Buffer, Garious, ManageFlitter, SocialBro, tweet, TweetDeck, twitter

Integrating Social Media with Your Sales Process

December 15, 2011 By Peter Leave a Comment

Strengthen Relationships Using Social Media

Businesses are increasingly turning to social media to enhance brand visibility; to increase sales; and to strengthen relationships with their customers.

By engaging in a rich, ongoing dialogue with customers, companies can better understand their evolving needs; resolve customer service issues more effectively and; improve reputation to gain true brand advocates. [Read more...]

Filed Under: Social Tagged With: brand visibility, Facebook, Google, linkedin, Marketing and Advertising, media campaigns, Social media, twitter, web properties, YouTube

Social Media Measurement

December 6, 2011 By Peter Leave a Comment

There are so many different tools around that help you to measure the efficacy of your social media campaigns, it can be extremely difficult to know where to start and what to use. Before proceeding much further, I want to emphasise that this post considers the requirements of SMBs, and therefore assumes a modest budget.

The many dimensions you can track can be quite bewildering and are described using terms like ‘engagement’, ‘velocity’, ‘influence’, ‘sentiment’ and ‘signal’. All of which, it seems to me, are pretty meaningless in business terms. Of course there are terms that do convey more meaning, such as ‘followers’, ‘comments’, ‘retweets’, ‘mentions’, and ‘likes’, but the question remains – do these lead to positive business behaviours? [Read more...]