Social Technology is the umbrella descriptor for all of the platforms which provide social relevance, social media, and social networking portals. Used appropriately, these platforms collectively provide the means of developing a Social Influence Marketing strategy. This has become an increasingly important marketing channel which companies need to understand and invest in.
It offers so much more that many companies perceive, and whilst there is undeniably the potential for distraction in the workplace as access is made available, a clear purpose and strategy for exploitation of the marketing opportunities can offset the apparent downside.
The starting point needs to be the creation of a company strategy and a policy defining how social technologies will be used, the benefits they are expected to bring, and the acceptable usage standards that will apply.
We can help you on every step of the way with a structured approach that blends education and training, planning and developing an appropriate strategy, implementation, and ongoing support, refresher training and updates on new tools and trends as appropriate.
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