Digital Marketing Solutions
Email marketing still has lots to offer especially when used in conjunction with other channels. Watch my video to find out more.
When you have watched it, please feel free to download the transcript, which you will find below the video.
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My video will explain why you should consider the use of video marketing to exploit the massive opportunity created by the growing audience for video content.
When you have watched it, please feel free to download the transcript, which you will find below the video.
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The choice available to buyers of any product or service is greater than ever. To sell, therefore, demands that much more effort is put into defining and differentiating your offer. Certainly price, quality, functionality, availability, customer service etc. all count towards the decision making process. But how do you convey these attributes without it being written off as mere marketing hype?
Well this is the age of social interaction after all, so how about getting your satisfied customers to share their views and opinions? A few positive words from a customer has a major influence on prospective buyers, with many online shoppers saying this is one of the greatest influences in making their choice.
The only question is how on earth do I get reviews? [Read more...]
Google Places is a cost effective way of marketing your local business,. Recent changes, however mean that it your listing may need tweaking to get the best local SEO results. The primary emphasis is now on reviews from Google users, so third party review snippets from sites like Yelp, Menupages and Booking.com have been removed, and could have had a big impact on your local search results.
To encourage users to share their feedback and improve Places pages, Google has added a button for uploading photos, and made the button for writing reviews more prominent. Rating and review counts reflect only those that have been written by fellow Google users.
Use these new features of Google Places pages to build your reputation, improve visibility and direct potential customers to your website, landing page or e-commerce site. [Read more...]
Having covered off the 5 Reasons HTML Emails Work now it is time to look at what plain text emails have to offer. Initially it may appear that this is a no contest, however plain text emails still offer a lot of benefits for effective email marketing. Here are 5 benefits that make plain text emails have the upper hand: [Read more...]
Emails can be sent as either a graphically based HTML template or as plain text. But what are the benefits of each method? In this article the focus is on HTML emails, but look out for a future article on plain text emails, coming soon!
So here are 5 reasons why HTML templates work: [Read more...]
There are several powerful email marketing systems available, but the challenge is choosing the right one for your company.
Be sure to do your research. Learn about the various systems and their pros and cons. Think carefully about how you want to use an email marketing system, and only then select the one that best meets your company’s needs. So what qualities should you be looking for?
Here are 4 very important considerations presented, in my view, in priority order. [Read more...]
Part 2: Gathering, Synthesizing and Disseminating
By now, you know that a buyer persona is a model of your customer or prospect, designed to give you insight into how they make decisions, where they go for information, and, most importantly, why they don’t buy.
Now, let’s take a look at how you can gather the information you need to create a buyer persona and share it with those in your organization who can most benefit from it.
QR (Quick Response) codes are those barcode-like images that can be scanned by smart-phones, which store more information compared to conventional barcodes. They can be linked to URLs directly. For example, if you scan the QR code given on the right, it’ll take you to wsiebusiness.co.uk
This bar-coding technology is able to easily incorporate social media capabilities, custom landing pages and store text based information such as mailing addresses. These codes can be easily scanned by almost all iPhones, Androids or other camera enabled smart-phones which integrate barcode scanning applications. This will allow you to entice audiences with dynamic engagement strategies. [Read more...]
A buyer persona gives you insight into your customers that you can use to formulate your strategy and make decisions. To put it simply, a buyer persona is basically a description of a particular segment of people you want to target for your business or marketing and promotion plans. It is a model of your prospective buyer.
Creating a buyer persona assists you in understanding the requirements of your customer. It allows you to think from the point of view of someone who might buy your product. You can have a single persona or have many of them, but the aim is to understand the buyer’s needs. Once you are able to figure that out, it’s a lot simpler for you to communicate with prospective buyers and convince them to purchase your products. [Read more...]
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