Keyword Research

Using the correct keywords is vital

This may seem obvious, however there is often a difference between what appear to be the correct keywords for your website, and those that people actually use when searching for your products and services.

Before you can start to optimise your content effectively it is important to make sure you understand which keywords will be most helpful to you. The small investment needed to have keyword research undertaken is very worthwhile, and gets you on the right track straight away.

Starting with an overview of your products and services, together with a profile of your target market, your generic keywords will be used as input to our research.

Using premium databases that track all internet searches, your list of generic keywords will be refined into a list of specific keywords that have actually been used over the previous 90 days. The list will also reflect how frequently the keywords are searched for and how many websites compete for them.

Your final list will include a combination of both general keywords and ‘long-tail’ key phrases that are highly specific or unique to your industry sector.

The long-tail key phrases, while not yielding as much traffic as the general terms, often provide much higher conversion rates for your website. These long-tail terms are great to target prospects who already know exactly what they are looking for and are ready to take action.

To find out more please contact us.