WSI eBusiness

Web analytics – meaningful measures part 3

Peter — Wed, 16 May 2012 14:32:25 +0000

{lang: ‘en-GB’} Part 3 – Flow A number of ‘flow’ charts have been added to GA recently. These provide a great way to quickly understand how visitors navigate your website en route to taking an action such as a goal completion or event. So far, flow charts have been added for Visitor, Social Visitor, Events and [...]

Tags: Flow GA Google Google Analytics segmentation web analytics

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Email marketing is not dead

Peter — Wed, 09 May 2012 14:46:42 +0000

{lang: ‘en-GB’} 6 steps to mending your email marketing Email marketing still has lots to offer especially when used in conjunction with other channels. Watch my video to find out more. When you have watched it, please feel free to download the transcript, which you will find below the video. Download the video transcript

Tags: Email Email Marketing Internet marketing marketing Marketing and Advertising Marketing Services

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Social Influence Marketing

Peter — Wed, 02 May 2012 13:49:43 +0000

{lang: ‘en-GB’} Although there are an increasing number of companies establishing a social presence, they often seem to fall short of any form of engagement with their target audience. In my view this is largely a function of not having a considered policy and strategy for using social technologies. I sense that many companies are [...]

Tags: marketing marketing campaign marketing channel social influence Social media Social media marketing social technologies

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Video Marketing

Peter — Wed, 25 Apr 2012 14:26:48 +0000

{lang: ‘en-GB’} 5 fabulous reasons for marketing with video My video will explain why you should consider the use of video marketing to exploit the massive opportunity created by the growing audience for video content. When you have watched it, please feel free to download the transcript, which you will find below the video. Download [...]

Tags: digital marketing marketing video marketing You Tube

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Mobile Marketing Measures

Peter — Wed, 18 Apr 2012 14:08:12 +0000

{lang: ‘en-GB’} What should I use to measure my mobile campaigns? Measuring the efficacy of your mobile marketing campaigns is equally as important as any other marketing medium you may use. Fortunately there are a few good tools around that will help to provide the insights you will need. If you are not using this medium yet, [...]

Tags: Admob Android Google Analytics mobile advertising mobile advertising campaigns mobile analytics product mobile device mobile devices Mobile marketing mobile phones web campaigns

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Technology Support Agreements for SMBs

Peter — Wed, 11 Apr 2012 16:29:14 +0000

{lang: ‘en-GB’} I keep hearing conversations about suppliers that don’t meet client expectations. The tenor of these conversations usually follows much the same course and, yes, it is always the fault of the supplier! Now as in any business arena there are good and bad suppliers, but why is it always perceived to be the [...]

Tags: Contract Service Level Agreement SLA software versions spare device support agreement

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The value of reviews

Peter — Wed, 04 Apr 2012 15:11:48 +0000

{lang: ‘en-GB’} The choice available to buyers of any product or service is greater than ever. To sell, therefore, demands that much more effort is put into defining and differentiating your offer. Certainly price, quality, functionality, availability, customer service etc. all count towards the decision making process. But how do you convey these attributes without [...]

Tags: directory site Negative feedback online purchase online shoppers Review Review site Social media social media sites

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Web analytics – meaningful measures part 2

Peter — Wed, 28 Mar 2012 15:02:22 +0000

{lang: ‘en-GB’} Part 2 – Traffic Following up on my recent post which looked at visitor information, I now want to discuss the information that can be gleaned from the traffic data that is collected by Google Analytics. Traffic sources and medium describe where site visitors originate from. By analysing this information a better understanding of [...]

Tags: adwords Content Network Goal Flow Google Analytics Measure Paid Search

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Tips to improve your Google Places listing

Peter — Wed, 21 Mar 2012 15:27:08 +0000

{lang: ‘en-GB’} Optimise your Google Places listing Google Places is a cost effective way of marketing your local business,. Recent changes, however mean that it your listing may need tweaking to get the best local SEO results. The primary emphasis is now on reviews from Google users, so third party review snippets from sites like Yelp, Menupages [...]

Tags: Google Google Places local search local search results

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Web analytics – meaningful measures part 1

Peter — Wed, 14 Mar 2012 15:57:55 +0000

{lang: ‘en-GB’} Part 1 – Audience Judging by a number of conversations I have had over the last couple of weeks, a high proportion of those who measure what is happening on their websites still use total visits as a barometer of success. So what’s wrong with total visits as a measure? Well as a headline measure it [...]

Tags: conversions Demographics Engagement Google Analytics Measure measurement target audience visitors web analytics

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