WebScan

What is a WebScan?

WebScan is a unique tool for analysing and improving websites. Exclusive to WSI, WebScan can identify the strengths and weaknesses of any site and advise how to improve them. Because WebScan can analyse any website, you can use it to improve your own, and to evaluate and learn from your competitors.

What can it do for me?

Is your website performing as well as it should? Do you understand the technical and design reasons why? WebScan can help. In particular, if you’re looking to bring more visitors to your site, appear higher in Google for competitive searches and increase your conversion rates, WebScan delivers high value to you at a fixed, low cost. The automated nature of the tests means you can analyse many websites regularly and cost effectively. If you frequently update your website, monthly reports are an excellent option for maintaining high quality and evaluating your ongoing position relative to your competitors.

What does it test?

Individual tests cover many areas, including spelling, broken links, speed, optimisation of keywords and much more – over 30 tests in total. The results are summarised as follows:

• Overall – how good the website is overall
• Accessibility – how accessible the website is to users with disabilities
• Content – the quality of the content
• Marketing – how well the website is marketed online
• Technology – how well the website is designed and built

What does it look like?

Inevitably you will want to know what the resultant report will look like. So that you can get some idea of this I have produced two sample reports. Each is at a high level and therefore does not include the detailed analysis which would inevitably breach confidentiality. Nevertheless they will give you a feel for the amount of information that is gathered. If you really need to see more detail then please contact me with your specific requirements.

The first report illustrates the findings for a good site, achieving an overall score of 7.8 out of 10 – download sample report for a good site.

The second report illustrates the findings for a poor site, achieving an overall score of 3.6 out of 10 – download sample report for a poor site.

Webscan is just one of the tools used to assist in the performance auditing of websites.