It is quite common to be asked why a given website doesn’t deliver the expected benefits. The answers are unfortunately quite complex and are not always immediately apparent. Unless, of course, you have some means of conducting an in depth analysis of your website.
Using a combination of analytics data, a Webscan and a keyword ranking analyser, it is possible to provide a detailed and comprehensive analysis of your website’s performance.
This can be conducted in a number of different ways depending upon your exact requirements, typically a report will provide the following information:
- Analysis of traffic sources, visitor behaviours, event and goal tracking, most popular content, bounce rates, time on site ad much more
- Campaign performance – do your campaigns deliver expected results, and how might they be improved?
- Site usability
- Search friendliness, keyword performance, optimisation
Commentary will be provided on all findings and where appropriate recommendations for improvement will be included.
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