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What can a blog do for your business?

February 8, 2012 By Leave a Comment

A couple of weeks back I published an article titled Business Blogging not Working? In this article I spoke about some of the reasons why, in my opinion, many business blogs fail to deliver expected benefits. I offered a couple of reasons why this might be, and I went on to offer a list of topics that it might be worth blogging about.

What I didn’t do, as has been pointed out to me, is identify all of the subtle benefits a blog brings. These incremental by-products build in the background so long as blogging has become a consistent and regular component of the overall marketing strategy. [Read more...]

Filed Under: Business Tagged With: blog, blogging, Business, SEO, SERPS

Technology have we missed the point?

February 1, 2012 By Peter Leave a Comment

That might be a very silly title, but I think there is a message here. Technology now drives so many aspects of our personal and business lives that we clearly have a great dependency on it. Yet there are still many who have a strong aversion to any discussion about technology, or any suggestion that they need to be more cognizant of the opportunities that it can offer. That’s no bad thing per se, however I do have an underlying sense that many companies could do an awful lot more, at less cost, and much more quickly, if technology was better deployed and harnessed in their businesses. That is to say nothing of the improved information flow and general business measurement that can better inform decision making. [Read more...]

Filed Under: Business Tagged With: Business, business benefits, business outcomes, cloud computing service, competitor, Decision making, Measure, measurement, Small business, social network, Technology

Business Blogging not Working?

January 19, 2012 By Peter Leave a Comment

What are you blogging about?

A blog is potentially one of the most engaging ways to interact with those in your niche market. A good blog is capable of getting potential customers to not only engage with you, but also to share your message via their own networks. This can become the most potent relationship building tool that a business can have.

Quite often I hear businesses say that they do blog, but that the results are disappointing. Sadly, in my view, this is because many business blogs seem to miss the point. [Read more...]