Digital Marketing Solutions
I keep hearing conversations about suppliers that don’t meet client expectations. The tenor of these conversations usually follows much the same course and, yes, it is always the fault of the supplier! Now as in any business arena there are good and bad suppliers, but why is it always perceived to be the supplier’s fault when something goes wrong? [Read more...]
A couple of weeks back I published an article titled Business Blogging not Working? In this article I spoke about some of the reasons why, in my opinion, many business blogs fail to deliver expected benefits. I offered a couple of reasons why this might be, and I went on to offer a list of topics that it might be worth blogging about.
What I didn’t do, as has been pointed out to me, is identify all of the subtle benefits a blog brings. These incremental by-products build in the background so long as blogging has become a consistent and regular component of the overall marketing strategy. [Read more...]
That might be a very silly title, but I think there is a message here. Technology now drives so many aspects of our personal and business lives that we clearly have a great dependency on it. Yet there are still many who have a strong aversion to any discussion about technology, or any suggestion that they need to be more cognizant of the opportunities that it can offer. That’s no bad thing per se, however I do have an underlying sense that many companies could do an awful lot more, at less cost, and much more quickly, if technology was better deployed and harnessed in their businesses. That is to say nothing of the improved information flow and general business measurement that can better inform decision making. [Read more...]
A blog is potentially one of the most engaging ways to interact with those in your niche market. A good blog is capable of getting potential customers to not only engage with you, but also to share your message via their own networks. This can become the most potent relationship building tool that a business can have.
Quite often I hear businesses say that they do blog, but that the results are disappointing. Sadly, in my view, this is because many business blogs seem to miss the point. [Read more...]
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