Blog | WSI eBusiness | Digital Marketing Solutions

Tips to improve your Google Places listing

March 21, 2012 By Peter Leave a Comment

Optimise your Google Places listing Google Places is a cost effective way of marketing your local business,. Recent changes, however mean that it your listing may need tweaking to get the best local SEO results. The primary emphasis is now on reviews from Google users, so third party review … [Continue reading...]

Web analytics – meaningful measures part 1

March 14, 2012 By Peter Leave a Comment

Part 1 - Audience Judging by a number of conversations I have had over the last couple of weeks, a high proportion of those who measure what is happening on their websites still use total visits as a barometer of success. So what's wrong with total visits as a measure? Well as a … [Continue reading...]

Filed Under: Measure Tagged With: conversions, Demographics, Engagement, Google Analytics, Measure, measurement, target audience, visitors, web analytics

5 Reasons to Start Mobile Marketing

March 7, 2012 By Peter Leave a Comment

There are several reasons why companies choose to use mobile marketing to reach their customers. The following 5 reasons are in my view the most compelling: 1. People consider their mobile phones to be personal Many people use their mobile phones to store contact information, appointments, … [Continue reading...]

Filed Under: Mobile Tagged With: Android, Apple, Google, mobile devices, mobile phones, QR Code, SIM, social networks, Software Development

5 Reasons Plain Text Emails Work

February 29, 2012 By Peter Leave a Comment

Having covered off the 5 Reasons HTML Emails Work now it is time to look at what plain text emails have to offer. Initially it may appear that this is a no contest, however plain text emails still offer a lot of benefits for effective email marketing. Here are 5 benefits that make plain text … [Continue reading...]

Filed Under: Marketing Tagged With: Emails, Gmail, HTML, Mobile, newsletter, Outlook, template

5 Reasons HTML Email Templates Work

February 22, 2012 By Peter 2 Comments

Emails can be sent as either a graphically based HTML template or as plain text. But what are the benefits of each method? In this article the focus is on HTML emails, but look out for a future article on plain text emails, coming soon! So here are 5 reasons why HTML templates work: 1. Better … [Continue reading...]

Filed Under: Marketing Tagged With: Email, Email Marketing, HTML, Plain text

WordPress: 10 Top Plugins

February 15, 2012 By Peter Leave a Comment

It is over a year since I last published a list of my then 14 Favourite WordPress Plugins, revisiting this recently was quite interesting. A number of these remain firm favourites, some are no longer supported, and one or two simply don't hack it any more, at least not for my purposes. So I … [Continue reading...]

Filed Under: Technology Tagged With: Google, Google Analytics, Gravity Forms, SEO, Short code, twitter, WORDPRESS, WordPress Plugin Directory, Yoast

What can a blog do for your business?

February 8, 2012 By Peter Leave a Comment

A couple of weeks back I published an article titled Business Blogging not Working? In this article I spoke about some of the reasons why, in my opinion, many business blogs fail to deliver expected benefits. I offered a couple of reasons why this might be, and I went on to offer a list of topics … [Continue reading...]

Filed Under: Business Tagged With: blog, blogging, Business, SEO, SERPS

Technology have we missed the point?

February 1, 2012 By Peter Leave a Comment

That might be a very silly title, but I think there is a message here. Technology now drives so many aspects of our personal and business lives that we clearly have a great dependency on it. Yet there are still many who have a strong aversion to any discussion about technology, or any suggestion … [Continue reading...]