Emails can be sent as either a graphically based HTML template or as plain text. But what are the benefits of each method? In this article the focus is on HTML emails, but look out for a future article on plain text emails, coming soon! So here are 5 reasons why HTML templates work: 1. Better Response Rates - It’s been proven many times that HTML newsletters outperform plain text emails. In most cases, they are much easier to read and offer information in an attractive way. Aside from a … [Continue reading...]
WordPress: 10 Top Plugins
February 15, 2012 By Leave a Comment
It is over a year since I last published a list of my then 14 Favourite WordPress Plugins, revisiting this recently was quite interesting. A number of these remain firm favourites, some are no longer supported, and one or two simply don't hack it any more, at least not for my purposes. So I thought it time to provide an update, this time with a tougher set of criteria to qualify as one of my 'top 10'. The difference in emphasis is to look for more than simply providing a function, and … [Continue reading...]
Follow WSIeBusiness!