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Web analytics – meaningful measures part 3

May 16, 2012 By Leave a Comment

Part 3 - Flow A number of 'flow' charts have been added to GA recently. These provide a great way to quickly understand how visitors navigate your website en route to taking an action such as a goal completion or event. So far, flow charts have been added for Visitor, Social Visitor, Events and Goal Completion analysis. The easiest way to describe a Flow Chart is to quote part of Google's description of Visitor Flow: "The Visitors Flow shows you the paths that visitors take through … [Continue reading...]

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Email marketing is not dead

May 9, 2012 By Leave a Comment

6 steps to mending your email marketing Email marketing still has lots to offer especially when used in conjunction with other channels. Watch my video to find out more. When you have watched it, please feel free to download the transcript, which you will find below the video. Download the video transcript … [Continue reading...]

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Social Influence Marketing

May 2, 2012 By Leave a Comment

Although there are an increasing number of companies establishing a social presence, they often seem to fall short of any form of engagement with their target audience. In my view this is largely a function of not having a considered policy and strategy for using social technologies. I sense that … [Continue reading...]

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Video Marketing

April 25, 2012 By Leave a Comment

5 fabulous reasons for marketing with video My video will explain why you should consider the use of video marketing to exploit the massive opportunity created by the growing audience for video content. When you have watched it, please feel free to download the transcript, which you will find … [Continue reading...]

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Mobile Marketing Measures

April 18, 2012 By Leave a Comment

What should I use to measure my mobile campaigns? Measuring the efficacy of your mobile marketing campaigns is equally as important as any other marketing medium you may use. Fortunately there are a few good tools around that will help to provide the insights you will need. If you are not using … [Continue reading...]

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Technology Support Agreements for SMBs

April 11, 2012 By Leave a Comment

I keep hearing conversations about suppliers that don't meet client expectations. The tenor of these conversations usually follows much the same course and, yes, it is always the fault of the supplier! Now as in any business arena there are good and bad suppliers, but why is it always perceived to … [Continue reading...]

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The value of reviews

April 4, 2012 By 2 Comments

The choice available to buyers of any product or service is greater than ever. To sell, therefore, demands that much more effort is put into defining and differentiating your offer. Certainly price, quality, functionality, availability, customer service etc. all count towards the decision making … [Continue reading...]

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Web analytics – meaningful measures part 2

March 28, 2012 By Leave a Comment

Part 2 - Traffic Following up on my recent post which looked at visitor information, I now want to discuss the information that can be gleaned from the traffic data that is collected by Google Analytics. Traffic sources and medium describe where site visitors originate from. By analysing this … [Continue reading...]

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