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Tagging and tracking – just do it!

January 25, 2012 By Peter Leave a Comment

With more and more communication taking place across the social web, the need to find a means of measuring the value of all of the effort put in, increases. Every day, it seems, new tools are emerging that promise to help you measure your social influence. At the same time it seems there is still much wringing of hands whenever ROI (return on investment) is mentioned, because this holy grail of social measurement remains elusive. In the midst of all of the hype and enthusiasm about … [Continue reading...]

Filed Under: Measure Tagged With: campaigns, Facebook, goals, Google, Google Analytics, linkedin, Measure, measurement, Social Networking, twitter, Web Metrics

Business Blogging not Working?

January 19, 2012 By Peter Leave a Comment

What are you blogging about? A blog is potentially one of the most engaging ways to interact with those in your niche market. A good blog is capable of getting potential customers to not only engage with you, but also to share your message via their own networks. This can become the most potent relationship building tool that a business can have. Quite often I hear businesses say that they do blog, but that the results are disappointing. Sadly, in my view, this is because many business … [Continue reading...]

Filed Under: Business Tagged With: blog, blogging, business blogging, collaboration, Content, marketing strategy, small businesses

6 Top Twitter Applications

January 17, 2012 By Peter Leave a Comment

There are so many Twitter applications available it can be extremely difficult to know where to begin, and what to select. I continue to try out new applications at the rate of at least one a week. Some barely last longer than it takes to set them up, because they are clearly not for me. That is not … [Continue reading...]

Filed Under: Social Tagged With: BottleNose, Buffer, Garious, ManageFlitter, SocialBro, tweet, TweetDeck, twitter

Choosing an Email Marketing System

January 12, 2012 By Peter Leave a Comment

There are several powerful email marketing systems available, but the challenge is choosing the right one for your company. Be sure to do your research. Learn about the various systems and their pros and cons. Think carefully about how you want to use an email marketing system, and only then … [Continue reading...]

Filed Under: Marketing Tagged With: email list, email marketing campaigns, email marketing systems, HTML, html newsletter, html template, newsletter template

Buyer Personas and How to Use Them

December 20, 2011 By Karen Leave a Comment

Part 2: Gathering, Synthesizing and Disseminating By now, you know that a buyer persona is a model of your customer or prospect, designed to give you insight into how they make decisions, where they go for information, and, most importantly, why they don’t buy. Now, let’s take a look at … [Continue reading...]

Filed Under: Marketing Tagged With: buyer profile, Google, insight, marketing, marketing campaigns, prospects

Integrating Social Media with Your Sales Process

December 15, 2011 By Peter Leave a Comment

Strengthen Relationships Using Social Media Businesses are increasingly turning to social media to enhance brand visibility; to increase sales; and to strengthen relationships with their customers. By engaging in a rich, ongoing dialogue with customers, companies can better understand their … [Continue reading...]

Filed Under: Social Tagged With: brand visibility, Facebook, Google, linkedin, Marketing and Advertising, media campaigns, Social media, twitter, web properties, YouTube

Enhancing Your Presence on a Mobile Website

December 13, 2011 By Peter Leave a Comment

Is your website compatible for mobile devices? Websites in their traditional format, when accessed via a mobile phone or a smart phone, can often appear to be all jumbled up or they can be difficult to navigate. Images and videos can also cause load time problems which, more often than not, result … [Continue reading...]

Filed Under: Technology Tagged With: mobile devices, Mobile phone, Mobile Web, Smartphone, Website

Business Blogging not Working?

Buyer Personas and How to Use Them

Enhancing Your Presence on a Mobile Website

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