Web analytics – meaningful measures part 3

May 16, 2012 By Leave a Comment
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Part 3 – Flow

A number of ‘flow’ charts have been added to GA recently. These provide a great way to quickly understand how visitors navigate your website en route to taking an action such as a goal completion or event.

So far, flow charts have been added for Visitor, Social Visitor, Events and Goal Completion analysis.

The easiest way to describe a Flow Chart is to quote part of Google’s description of Visitor Flow:

“The Visitors Flow shows you the paths that visitors take through your site — where they come from, pages they see and where they exit.” [Read more...]

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Email marketing is not dead

May 9, 2012 By Leave a Comment
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6 steps to mending your email marketing

Email marketing still has lots to offer especially when used in conjunction with other channels. Watch my video to find out more.

When you have watched it, please feel free to download the transcript, which you will find below the video.

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Social Influence Marketing

May 2, 2012 By Leave a Comment
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Although there are an increasing number of companies establishing a social presence, they often seem to fall short of any form of engagement with their target audience. In my view this is largely a function of not having a considered policy and strategy for using social technologies. I sense that many companies are simply playing a ‘me too’ card, without any defined purpose. Furthermore, despite the wealth of information available in every imaginable form, there seems to be a resistance to investing time and effort in training and education. Instead, where social technologies are being used, the most common approach is to assume that this is another broadcast marketing channel and this is, in effect, a commitment to failure. [Read more...]

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Video Marketing

April 25, 2012 By Leave a Comment
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5 fabulous reasons for marketing with video

My video will explain why you should consider the use of video marketing to exploit the massive opportunity created by the growing audience for video content.

When you have watched it, please feel free to download the transcript, which you will find below the video.

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Mobile Marketing Measures

April 18, 2012 By Leave a Comment
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What should I use to measure my mobile campaigns?

Measuring the efficacy of your mobile marketing campaigns is equally as important as any other marketing medium you may use. Fortunately there are a few good tools around that will help to provide the insights you will need. If you are not using this medium yet, then the first couple of tools may well reveal why you should be! [Read more...]

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Technology Support Agreements for SMBs

April 11, 2012 By Leave a Comment
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I keep hearing conversations about suppliers that don’t meet client expectations. The tenor of these conversations usually follows much the same course and, yes, it is always the fault of the supplier! Now as in any business arena there are good and bad suppliers, but why is it always perceived to be the supplier’s fault when something goes wrong? [Read more...]

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The value of reviews

April 4, 2012 By 2 Comments
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The choice available to buyers of any product or service is greater than ever. To sell, therefore, demands that much more effort is put into defining and differentiating your offer. Certainly price, quality, functionality, availability, customer service etc. all count towards the decision making process. But how do you convey these attributes without it being written off as mere marketing hype?

Well this is the age of social interaction after all, so how about getting your satisfied customers to share their views and opinions? A few positive words from a customer has a major influence on prospective buyers, with many online shoppers saying this is one of the greatest influences in making their choice.

The only question is how on earth do I get reviews? [Read more...]

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Web analytics – meaningful measures part 2

March 28, 2012 By Leave a Comment
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Part 2 – Traffic

Following up on my recent post which looked at visitor information, I now want to discuss the information that can be gleaned from the traffic data that is collected by Google Analytics.

Traffic sources and medium describe where site visitors originate from. By analysing this information a better understanding of how different sources and mediums interact and engage with your website can be determined. [Read more...]

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Tips to improve your Google Places listing

March 21, 2012 By Leave a Comment
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Optimise your Google Places listing

Google Places is a cost effective way of  marketing your local business,. Recent changes, however mean that it your listing may need tweaking to get the best local SEO results. The primary emphasis is now on reviews from Google users, so third party review snippets from sites like Yelp, Menupages and Booking.com have been removed, and could have had a big impact on your local search results.

To encourage users to share their feedback and improve Places pages, Google has added a button for uploading photos, and made the button for writing reviews more prominent. Rating and review counts reflect only those that have been written by fellow Google users.

Use these new features of Google Places pages to build your reputation, improve visibility and direct potential customers to your website, landing page or e-commerce site. [Read more...]

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Web analytics – meaningful measures part 1

March 14, 2012 By Leave a Comment
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Part 1 – Audience

Judging by a number of conversations I have had over the last couple of weeks, a high proportion of those who measure what is happening on their websites still use total visits as a barometer of success. So what’s wrong with total visits as a measure? Well as a headline measure it tells you very little and, used in isolation of any other dimension, it is largely useless.

Google Analytics provides a wide range of different ways in which you can interpret visitor information. The following are all ways in which total visits can be made more meaningful: [Read more...]

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